In my opinion, Goodreads may possibly be the main event. What better place to gain readers than a site built for readers? At Goodreads, readers hang out, share their favorite reads and discover what others are reading. Doesn't it make since to join in this crowd as both a reader and a writer?
The author program offers wonderful chances to add your profile, your books, and even host giveaways. It also offers you a place to become part of the crowd. Become a reader on Goodreads, share your favorite books, and discover what your readers are reading.
This almost sounds like an advertisement for Goodreads, but it's not. My two novellas have gained readers I don't believe would have discovered me through other sources. The reviews have been good, and readers are adding the novellas to their 'to read' list.
Another great thing is you can discover new people who love to read. After all, you were a reader long before you became a writer. Get connected and enjoy the company of like-minded people. You may be surprised to find your favorite writer may also be your favorite reader.
Hope to see you on Goodreads.